When I had my recent poor experience of trying to buy some lamb shanks, I thought it was an isolated incident. However, I was wrong. There is an oft used expression in marketing circles. That phrase is ‘Retail Theatre’. You know the sort of stuff; a rotund, jolly looking chap carrying freshly baked bread on a tray above his head or the vegetable aisles that look similar to a Shakespearian street scene. I am all in favour of a bit of the theatrical when I’m out and about buying the staples. But, when style pushes a knife through the arras and kills substance as effectively as Hamlet saw off Polonius, It’s time for me to take to the stage.
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